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There are so many reasons you should be using UGC in your marketing — both because it is simply more effective, and because it can help stretch your marketing budget. Here’s the lowdown:

Every brand has its own story, and promises something to its target audience. However, people tend to take branded messages with a grain of salt, wary that companies want their business. When people see that other consumers are confirming your brand message through UGC, it acts as a second opinion reinforcing how your brand delivers on its promises.

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is a marketing tool that promises to help you find the most shared content for any given topic as well as the key influencers who share it.

For someone who hasn’t used it before, you might wonder if this tool really works as well as they say. Buzzsumo, however, is one tool that gets a lot of, well, “buzz” in various marketing blogs (such as this one from Sprout Social ), sourcing it as the tool for finding influencers and distributing content. This kind of third-party user-generated content is social proof that Buzzsumo is effective and worth using.

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Tapping into this growing pool of visuals can dramatically increase the number of visuals you have available to use and get creative with. What’s more, for the most part, as long as you credit the original user, most will be happy to give you rights to their content without extra cost.

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From how to load the dishwasher to what to do on vacation, many couples are in constant conflict about how to handle their differences. Some couples put far too much energy into holding on to preconceived expectations of how the relationship “should” be, and less effort and energy into productive negotiations to resolve differences.

Learning how to negotiate can be very challenging; especially when there is an assumption of only one right way to do things. Couples are likely to face many unexpected home and lifestyle clashes if they are not prepared to compromise. The central struggle for every relationship is how to handle differences.

In our culture, boys learn about hierarchy from day one. They understand that the guy with the most power wins. Conversely, girls are taught to be nice. “Nice” people don't learn to negotiate; they learn to give in. In a successful relationship, both partners need to negotiate and compromise to come to a mutually acceptable solution. This can be easier said than done, however.

Relationships with balance and joy require constant compromise and some issues require much more compromising than others. Many trying issues with differing opinions can be equally split down the middle in their resolve. Desired room temperature is one. For example, if one person loves an Alaskan-type temperature and the other prefers that of the Sahara Desert, finding a midrange temperature for the home can be the best solution.

Sounds easy, right? If all our differences could so easily be compromised however, we might miss out on learning more about each other and growing as an individual and as a couple. How we compromise with one another and the steps we take to resolve conflict can help build our relationships and create trust. It has been said that a great relationship does not mean “50/50” in efforts, but rather, 100/100.

Typically, the type of relationship that was modeled for us as children is the influence for how we expect things to be in our relationships today. For example, those growing up in single parent homes or homes where there was one dominating parent, may have never watched both parents in negotiation. Because the majority of adults entering relationships have not witnessed a collaborative effort in terms of decision-making, it is difficult to draw from any personal experience.

Are you part of a relationship that thrives, even in the midst of conflict, change and differences? Or, are you so attached to your own expectations and outcomes that you don’t know the first thing about the value of negotiation? While the early months of a relationship are often effortless and exciting, successful long-term relationships involve ongoing effort and compromise by both partners. Thus, it is worthwhile to learn how to get what you need from negotiations in a way that preserves and enhances your relationships. Following are six key questions to ask yourself to assess your attitude of compromising in your relationship:

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