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There are so many reasons you should be using UGC in your marketing — both because it is simply more effective, and because it can help stretch your marketing budget. Here’s the lowdown:

Every brand has its own story, and promises something to its target audience. However, people tend to take branded messages with a grain of salt, wary that companies want their business. When people see that other consumers are confirming your brand message through UGC, it acts as a second opinion reinforcing how your brand delivers on its promises.

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For someone who hasn’t used it before, you might wonder if this tool really works as well as they say. Buzzsumo, however, is one tool that gets a lot of, well, “buzz” in various marketing blogs (such as this one from Sprout Social ), sourcing it as the tool for finding influencers and distributing content. This kind of third-party user-generated content is social proof that Buzzsumo is effective and worth using.

Because UGC is produced by individuals who don’t have anything to gain by singing your praises, it is perceived as being more authentic and more trustworthy. In fact, it’s been found to be Amali Mens Smooth Cap Toe Oxford Dress Shoe With Decorative Sitch Style Lorenzo Black 4InA4J82
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Governor Sergio Fajardo #HeforShe

Arunachalam Muruganantham invented a machine to make low-cost sanitary towels, refusing enormous quantities of money to sell the patent for the machine to any commercial company. The path he took was hard. Through the long years of hard work, he nearly lost his wife and mother who found his deep interest in women’s anatomy unnatural. He was publicly ostracized, and was on the verge of being kicked out of his own village. He risked everything he had to not only improve women’s health, but also went one step further to promote women’s ability to pull themselves out of poverty. He wanted to see women being self-sufficient and started selling handoperated machines to women-managed self-help groups who now work as manufacturers, advertisers, sellers and customers. Muruganantham is a DbDk FB35 Women Faux Suede Round Toe Cross Strap Platform Wedge Heel Camel ahYWGNzSNR
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India’s Rafiq Pathan stands at the forefront of efforts to end discrimination towards girls, and symbolically plants a fruit tree every time a girl is born. He treads on the difficult path where few men have gone before, undertaking grass-roots advocacy to change the hearts and minds of parents, many of whom value boys more than girls. He marries activism for gender equality with environmental protection, and uses his influence as the village council leader to support girl children. Rafiq Pathan is a IDIFU Womens Formal Round Toe Low Top Slip On Pumps Office Shoes With Mid Wedge Heels Black dGl7Wu6X
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She is as passionate about gender equality as she is about her music. Mexican-born jazz singer, Magos Herrera , has taken the Latin American jazz scene by storm and was in 2009 nominated for the Grammy Award for Best Jazz Vocal Album. She was nominated three times for the prestigious award which recognizes the best performance nationally each year, determined by public votes, as well as stalwarts in the arts and entertainment industry. She can also boast the #1 album, , in the popular iTunes jazz category. A powerful advocate for women’s rights, she is a spokesperson for the United Nations Secretary-General’s UNiTE campaign to end violence against women.

A digital expert and a gender activist, Dhruv Arora , 25, is passionate about both these dimensions of his work and is widely known in New Delhi, India, as the man galvanizing action through an online movement on gender issues. He is one of the creators behind AmoonyFashion Womens Frosted Lace Up Round Closed Toe High Heels Solid Boots Red 5mkGqtWIZ
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Carlos Andrés Gómez is an award-winning poet, actor, and author of ‘Man Up – Reimagining Modern Manhood.’ His work urges audiences to rethink the way they interact with women, deal with violence, handle fear, and express emotion. Carlos is a #heforshe advocate.

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From how to load the dishwasher to what to do on vacation, many couples are in constant conflict about how to handle their differences. Some couples put far too much energy into holding on to preconceived expectations of how the relationship “should” be, and less effort and energy into productive negotiations to resolve differences.

Learning how to negotiate can be very challenging; especially when there is an assumption of only one right way to do things. Couples are likely to face many unexpected home and lifestyle clashes if they are not prepared to compromise. The central struggle for every relationship is how to handle differences.

In our culture, boys learn about hierarchy from day one. They understand that the guy with the most power wins. Conversely, girls are taught to be nice. “Nice” people don't learn to negotiate; they learn to give in. In a successful relationship, both partners need to negotiate and compromise to come to a mutually acceptable solution. This can be easier said than done, however.

Relationships with balance and joy require constant compromise and some issues require much more compromising than others. Many trying issues with differing opinions can be equally split down the middle in their resolve. Desired room temperature is one. For example, if one person loves an Alaskan-type temperature and the other prefers that of the Sahara Desert, finding a midrange temperature for the home can be the best solution.

Sounds easy, right? If all our differences could so easily be compromised however, we might miss out on learning more about each other and growing as an individual and as a couple. How we compromise with one another and the steps we take to resolve conflict can help build our relationships and create trust. It has been said that a great relationship does not mean “50/50” in efforts, but rather, 100/100.

Typically, the type of relationship that was modeled for us as children is the influence for how we expect things to be in our relationships today. For example, those growing up in single parent homes or homes where there was one dominating parent, may have never watched both parents in negotiation. Because the majority of adults entering relationships have not witnessed a collaborative effort in terms of decision-making, it is difficult to draw from any personal experience.

Are you part of a relationship that thrives, even in the midst of conflict, change and differences? Or, are you so attached to your own expectations and outcomes that you don’t know the first thing about the value of negotiation? While the early months of a relationship are often effortless and exciting, successful long-term relationships involve ongoing effort and compromise by both partners. Thus, it is worthwhile to learn how to get what you need from negotiations in a way that preserves and enhances your relationships. Following are six key questions to ask yourself to assess your attitude of compromising in your relationship:

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